On 30 August 2019, the Advertising Standards Authority of South Africa banned this ad for the following reasons:

“Given that the illegal behaviour condoned by the advertisement relates to an issue about which many people feel strongly – the preservation of South African beaches from off-road drivers and the protection of the environment – the depiction of this activity is also offensive to a sector of the population.”

The ad did not depict illegal activity. Full details of the story can be found here:

https://www.wheels24.co.za/News/the-depiction-of-this-activity-is-offensive-hilux-gr-sport-bakkie-ad-banned-meerkats-and-sand-dunes-land-toyota-sa-in-hot-water-20190904

Original of the video here

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